A logo shouldn’t be just a pretty image or another design to increase your professional portfolio. It’s the face of an entire brand, and it basically builds initial trust. A restaurant’s logo shouldn’t be cold and unappetizing, potential customers are going to associate that image with their food.
A memorable logo can inspire customers to trust you, it will tell them you’re good at what you do, which is obviously critical to winning over potential clients.
This infographic from Company Folders will provide you with tips and ideas related to each of the qualities that a successful logo design must have.