Imagine letting a small child decorate their bedroom—and then keeping that room exactly the same for the rest of their lives. As the child matures, they will probably start to dislike the color of paint on the walls or the way their furniture is arranged. Their tastes are changing, and they want their room to reflect that.
The same thing happens to companies. They choose a logo design when they start out, but as the company matures, its brand message evolves. That means the logo needs to be redesigned to match this more mature corporate personality. The design team at Company Folders has put together examples of 7 logo redesigns done right to help make your new logo a success.